Who Are You And Why “Health Copywriting”

A Marketing System is a formula.  It dictates what copy should be placed where and in what order.  But there are many different formulas.  While I can probably make suggestions to tweak yours, my real value is the copy I write.  That’s why, above everything else, I consider myself a copywriter.

There are a few reasons why I work exclusively in the health arena.

First, it’s what I know.  For most of my life, my father was a partner in and the chief operating officer of a nutritional supplement company.  Nutritional science and FDA regulations were routinely a part of our dinner time conversations.   When I started my copywriting career at the age of 23, the health industry what what I knew.  It was a natural and very smooth transition from talking about health and supplements every day to writing about them.

But I believe there’s a better reason I stuck with health.  Persuading people to improve their health and educate themselves about their options improves lives. Sometimes subtly… and sometimes dramatically.  I could probably be as effective selling biz-op and financial products… and I’ve had no shortage of opportunities to enter that market.  But I prefer to stick with what I believe in and what I know.

And I know the market well.  On average, I write one new promotion every month.  With a number of controls and monthly reporting on how these controls are performing, I’m able to see what topics and what emotions are working best right now.  That helps my clients ride the trends of what’s working now.

And as you can see, my clients are usually satisfied.

On a personal note, I have a few hobbies outside of copywriting… My college major was fiction writing, so I enjoy penning short stories and working on novels when I’m not working on client projects.  I’m also active in crossfit, which is exercise turned into a sport.